how we do

A visual brand analysis is an in-depth review of how a company positions itself visually and how effectively it performs within its industry. It evaluates the relevance of the logo, the alignment of the color palette with the intended brand image and communication direction, as well as the suitability of typography.

The analysis is based on the company’s goals, target audience, and industry trends, identifying both gaps and development opportunities. The outcome provides clear, structured insights and recommendations, serving as a reliable foundation for visual brand improvement or further design work.

Visual identity is the foundation of a brand — a visual system that creates recognition and a consistent brand image. This service includes logo design, development of a color palette and typography, based on the company’s industry, values, goals, and target audience.

The result is a clear and cohesive visual base that enables the brand to present itself professionally from the very first touchpoint. The identity is supported by visual examples and mockups, demonstrating how the logo and design elements work in real-life applications and providing a strong starting point for further brand communication.
(This service focuses on building the core visual identity and does not include full brand guidelines or extensive marketing material design.)

Brand guidelines are a comprehensive visual identity usage system that ensures brand consistency across all communication channels. They define clear rules for logo usage, color and typography application, scaling, restrictions, and the overall visual style.

In addition to core guidelines, the brand book may include custom-designed marketing materials, tailored to the client’s needs — business cards, vehicle branding, workwear, environmental banners, digital assets, and other brand touchpoints. The result is a clear, practical, and easy-to-use brand manual that helps maintain a consistent and professional brand image over time, regardless of who applies it.

Marketing materials are the practical application of a brand’s visual identity in printed communication. Gud Design designs printed marketing and promotional materials that help businesses communicate clearly, professionally, and consistently.

The service includes the design of various printed assets such as business cards, brochures, flyers, posters, tickets, catalogues, and other print materials. Each solution is developed in line with brand guidelines, target audience needs, and communication goals, ensuring clarity, consistency, and effectiveness.

Packaging design is a key element of brand communication that influences purchasing decisions and product perception from the very first interaction. Gud Design creates packaging design solutions based on a clear understanding of the target audience, brand positioning, and product specifics, combining aesthetics with functionality.

The service includes graphic packaging design, application of color and typography, information structure, and visual hierarchy, adapted to audience behavior, industry requirements, and the retail environment. The result is distinctive, clear, and competitive packaging that supports brand recognition and strengthens the overall brand image.

Packaging design is a key element of brand communication that influences purchasing decisions and product perception from the very first interaction. Gud Design creates packaging design solutions based on a clear understanding of the target audience, brand positioning, and product specifics, combining aesthetics with functionality.

The service includes graphic packaging design, application of color and typography, information structure, and visual hierarchy, adapted to audience behavior, industry requirements, and the retail environment. The result is distinctive, clear, and competitive packaging that supports brand recognition and strengthens the overall brand image. Website design is offered as a separate service.

Environmental design focuses on a brand’s visual communication in physical and public spaces, where design operates at scale and is often perceived in motion. Gud Design creates environmental design solutions that ensure visibility, clarity, and visual consistency.

The service includes design of environmental banners, posters, and other large-format materials, as well as vehicle graphics and exhibition-related visual solutions. Each design is adapted to the space, viewing distance, movement, and audience perception, while remaining aligned with the brand’s identity and communication goals.

Web design is the foundation of a brand’s digital presence. Gud Design creates website design solutions that combine visual aesthetics with clear structure and intuitive user experience.

The service includes visual concepts, page structure, design systems, and content layout, developed in line with the brand’s identity, target audience, and business goals. The result is a clear, trustworthy, and functional website design that supports communication and conversion.